By Rishab Narang
Following the success of its Canvas 2 and Canvas HD smartphones, Micromax has been able to establish itself in the Indian smartphone space as a player that offers the best value for its customers' money. While the company's two best selling smartphones brought a large screen and a 720p screen, respectively, at a crowd pleasing price, it now wants to leverage its Canvas sub-brand further by offering niche products while continuing to expand its portfolio of flagship devices.
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